FOR EUROPEAN COMPANIES
I help European companies adapt their messaging, select relevant digital and media channels, and turn market goals into localized campaigns and outreach for Chinese audiences.
SERVICE AREAS
The services combine localized campaign planning, content adaptation, media targeting, outreach, execution, monitoring, and reporting.
I support companies in planning and executing digital marketing campaigns for the Chinese market. This includes campaign strategy, platform selection, content planning, audience targeting, campaign localization, and performance review.
I help European companies entering or expanding in China build media visibility by adapting their brand stories for the Chinese market and connecting them with relevant business, trade, and digital media. The service includes press release localization, media targeting, content distribution, journalist outreach, campaign monitoring, and coverage reporting.
HOW THE WORK IS STRUCTURED
Each project is shaped around the company’s objectives, target audience, and current stage in China, with the scope defined across strategy, channels, localization, outreach, execution, and performance review.